"Part 4: Craig Garber's In Search Of Heroes Interview" by Ralph Zuranski
Ralph Zuranski: How important to you, was it to believe that eventually your dreams would turn into reality?
Craig Garber: I had to, I had no choice, what was my choice?
The pain of living in the reality I was, was much greater than the pain of these setbacks on the road ahead. It was easier to go with these wacky thoughts going through my head. I thought, I was put on this Earth to do something a lot better than where I am now, I don’t know what that something is, I don’t know what it’ll be, I don’t know what it will look like, but let me go and find it.
I always believed that.
Ralph Zuranski: You’re paralyzed by doubts and fears and they just won’t let up, most people are afraid and that fear keeps them from being successful. How were you able to overcome your doubts and fears?
Craig Garber: Look, I still have fears when I do things, but they’re not fears of failure.
Like I said that I’ve never had fears of failure. In fact to be perfectly honest with you, I struggled for years and years with fear of success, again because of that programming I had as a kid, that failure, that scarcity mentality, that failure programming, and you know what happens is every time you’re about to embark on a new adventure that can turn out positive that old dodgy, rusty tape recorder in the back of your head flips that play switch.
Flips that negative programming play switch in your head, and it spills that garbage out. So, you have to know, and it takes place now once in a while, but now I’m aware of it, now I’m aware of what’s going on, now that it’s just, I think Steven Pressfield said in the book I don’t know if you’ve read it, “The War Of Art”, he said that’s just resistance coming up, but now I’m aware of it, again as supposedly I’m a mature adult guy and I can talk myself through it, acknowledge it, and recognize it, and I think to some extent it might be healthy because it keeps me hungry.
Ralph Zuranski: Yeah, yeah, I understand that.
Craig Garber: And also the other thing is I’d be lying if I didn’t say my wife had a really big role in this, because there were times I did want to give up, she stuck with me and said Craig: I don’t want you doing this, I don’t want you giving up, I’m willing to hang in no matter how desperate or no matter how bad times get, I’m willing to hang in there as long as you will.
I want to you to do this I believe in you, I know what you can do, and so quite often, there were times where I did want to give up and fold up when things weren’t going well in business.
I said God, I don’t know if I can do this anymore, what a loser I’d be if I didn’t at least try. She deserves this, at least. That got me through a lot of tough times to be honest with you.
Ralph Zuranski: So, she’s the one that gave you the will power to change the things in your life to make it better?
Craig Garber: My wife has been a real strong catalyst for change in my life, and I think we’ve done that with each other, we’ve been real lucky.
I’m one of those one in ten jillion people that actually finds a soul mate, I mean I like hanging out with my life, I mean she’s my best friend, she’s always my first choice of people to hang out with, she’s been a tremendous influence of me, and support of me, my cheering section.
She’s a strong woman too, because I’m the kind of guy, I’m a pretty strong personality, when I’m down I need someone to be there for me. She’s always done that, and I think we’ve done that for each other.
Ralph Zuranski: Yeah, I feel the same way about my wife also. She won’t let you get over on any of your you know what.
Craig Garber: Yeah, I mean look you know, it’s good, if you get something like that, you truly are blessed, you’ve hit the lotto.





