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"Listen to the In Search Of Heroes Interview with Jeffrey Wright, the President of Urban Ministries, The Largest Independent African American Media Firm In the World" by Ralph Zuranski

"Jeff Wright, the President of Urban Ministries, The Largest Independent African American Media Firm In the World, Joined Forces With Michael Davis, One of the Greatest Artists and Writers In the World Today, To Create A Faith-Based Comic Book Series, Called The Guardian Line, That Teaches Value Principles Based On God's Wisdom Contained in the Bible"

Click Here to visit his Heroes page at In SearchOfHeroes.com

 

Click Play to hear Carl Jeffrey
Wright
In Search Of Heroes Interview

 

Carl Jeffrey Wright is the fifth of seven sons born to Alvin and Lottie Wright. His parents were childhood neighbors in Jonesboro, Arkansas. Both individually and as a couple, Jeff’s mom and dad defied every perceived “limitation” and inspired the respect and trust of many, including their children. Their legacy is the compass that has guided Jeff through the best schools and several highly successful careers until he reached his latest destination—his calling, UMI.

Lottie Wright was one of eleven children, the daughter of a preacher. At the tender age of eight, she was run over by a train. After she nearly bled to death, her family praised God for preserving her life and accepted the awful truth—Lottie had lost her left leg and her left arm below the elbow. The future a poor, black double amputee could hope to enjoy in 1940s America was dismal, at best. But Lottie was extraordinary. Great things were bound to happen.

She and Alvin married in 1941. In the early fifties, the family, which now included their first son, moved to Washington, D.C. Alvin got a job at the Supreme Court building. Since he had not completed high school, he began his career in Washington as a maintenance worker. As he served faithfully and absorbed the daily routines of the Supreme Court, he received the notice of powerful men. Alvin became a personal assistant to Chief Justice Earl Warren. After 25 years of service to the Court, he retired from the position of Conference Clerk—the only trusted person admitted to the conference room as Supreme Court Justices privately discuss a case.

While Alvin flourished at the Supreme Court, Lottie’s loving, no-nonsense approach to discipline shaped the character of the couple’s seven sons. “Mom could spank us just as hard as Dad,” Jeff recalls. “I was 10 years old before I realized that she was “handicapped.” That word—“handicapped”—was never used in the Wright household. Lottie wore a prosthetic leg, but she managed to do everything required of a mother without the use of her left hand. Lottie’s boys had the best example of what hard work, determination and intelligence could accomplish. “If a certain goal could be achieved by any living human being, we knew we could achieve it,” Jeff remembers.

While she was pregnant with son number seven, Lottie completed her Masters of Library Science. She was Jeff’s school librarian and eventually held a position at the Central Library in Washington, D.C. During a library career spanning 20 years, she became one of the founders and served on the board of the D.C. chapter of Reading Is Fundamental and served on the black caucus of the American Library Association. “America is filled with two kinds of people—those who read and those who watch [TV]. My mother raised readers,” Jeff states with pride.

Jeff attended St. Albans School, the elite National Cathedral high school in Washington, D.C., where his classmates were the sons of senators and high-ranking D.C. personnel. He chose to leave the school in 10th grade and returned to the public school system “to be with the black kids again.” Upon returning, he discovered he was hopelessly ahead of the curriculum. After completing a few night classes, he graduated from high school at age 16. He started college immediately at Fisk University, where he served as student body president and graduated with honors at age 20. While attending Fisk, he spent the summers working as a custodian at the Supreme Court building. “I know for a fact that I am the only lawyer in America who has cleaned every toilet in the Supreme Court,” Jeff laughs. One day while he was vacuuming the carpet in the great hall, Jeff decided to pursue a law degree.

He was accepted to Georgetown Law School. During the summer following his freshman year, he began working for the airline industry. He had the opportunity to attend the deregulation hearings taking place at the time, and he found the whole process intriguing. He discovered that the business world interested him far more than the thought of becoming a lawyer and contemplated quitting law school.  But his parents and the dean of Georgetown Law School encouraged him to finish what he started, so at age 23 he earned his law degree and immediately took a position with TWA’s marketing department in New York.

When he arrived in New York, he discovered that “corporate America had fallen in love with the MBA.” He was carrying the wrong degree. While waiting on an offer from TWA’s law department, he decided to apply for scholarships, hoping to acquire the obligatory MBA. He received two offers—one from the law department and one from Johnson & Johnson’s scholarship fund. He chose to leave TWA and in 1980 was awarded the Johnson & Johnson Leadership Award, the most substantial fellowship for minorities available at that time, which paid for his two year MBA in finance from Columbia University. As a cash-strapped graduate student, Jeff reconnected with the faith in Jesus that his parents had instilled in him as a young boy.

The next fifteen years were a season of spiritual and professional growth for Jeff. He worked first for Johnson & Johnson then for health care giant Bristol-Myers Squibb, where he was vice president of corporate development (mergers, acquisitions and strategic alliances) for their consumer businesses. In 1988, Jeff decided to become directly involved in ministry, so he enrolled in seminary and was licensed to preach in the Baptist church. He considered leaving his job to be a full-time minister until he saw a film produced by UMI, a company that produces media for the African-American church market, about two inner-city friends who had chosen different paths in life—one as a drug dealer, and one as the writer of Christian hip-hop music. “UMI was so far ahead of the curve,” Jeff recalls. “Here was a way to use media in a compelling way to reach young people with the saving message of Christ. I had to work with these people.” He called the number on the back of the tape and asked to speak with the company’s president, Dr. Melvin Banks, Sr. He was shocked to discover that a small company was producing such great work. Dr. Banks invited Jeff to serve as a consultant for UMI and then to join its board of directors. Jeff resisted a full-time commitment to UMI because his career at Bristol-Myers Squibb had really taken off.

In 1994, Jeff finally made the big leap of faith. He left a powerful, unbelievably high-paying job
(with stock options!) in New York to serve as UMI’s president and CEO. The company has nearly tripled in size during Jeff’s tenure. “When you consider my parents and my grandfather, the preacher, it seems obvious that I would eventually run a company that publishes Sunday school material,” Jeff muses. But his mission is not limited to reaching the African-American church alone. “We have seen that Black culture sets trends. It has become the global youth culture. The media delights in glorifying the underbelly of Black culture and presenting it as representative of the culture at-large. I want to spread the message of faith through the best that Black culture has to offer,” Jeff emphatically states. Toward accomplishing this goal, UMI will be releasing The Guardian Line, a new series of comics created by established comic book artists that will engage young readers in stories that incorporate UMI’s biblical worldview, in September 2006.

Jeff serves on the boards of Americans United for Life, Fuller Theological Seminary, Urban Outreach Foundation and Evangelical Christian Publisher’s Association (ECPA). He also serves as board president and CEO of Circle Y Ranch (Bangor, Michigan), one of the few African-American owned and operated Christian camps in the country.

The father of three and one more on the way, Jeff and his wife currently reside in the Chicago area.
 
For more information, contact
The B & B Media Group, Inc.
800-927-0517 Ext. 104

Read the Important Information about The Guardian Line Comic Book Series Below—————————————————————————————————————————-
Prepare to Witness the Dawn of a Comic Book Revolution!
The joining of two publishing superpowers promises to create a new concept in comic book development that appeals to more young readers than ever before.

Chicago, IL—UMI (Urban Ministries, Inc), the largest independent African American media firm providing positive content for the urban market, announces one of the biggest launches in comics history for the young multicultural audience—The Guardian Line. This series is the superbly styled result of the combined resources of UMI and creator of The Guardian Line Michael Davis.

“We have been developing this concept for two years, committing all the necessary time and resources to perfecting it.  We are releasing a product designed to connect with a large and diverse audience,” states president of UMI, Carl Jeffrey Wright. “This series of comics will invite young readers to become part of a universe filled with memorable and inspiring characters who look just like them. Teenagers and kids in America face daily choices between good and evil. As The Guardian Line keeps them highly entertained and coming back for more, it will nudge them toward the good.”

Michael Davis is the co-creator of the Emmy winning animated show Static Shock! and one of the founders of the Black comic publishing phenomenon, Milestone Media. Davis has been looking for the perfect opportunity to produce a positive, multicultural comics series for ten years. He first conceived the idea in 1996 while serving as president and CEO of Motown Animation and Filmworks.  

“American youth culture is an expression of Black culture,” Davis states. “Black culture determines trends in clothing, music and language for young people from every cultural background in this country and worldwide. These comics are not just for black kids. They are universally appealing, both to urban readers who will recognize the realistic portrayal of their world and to affluent suburban hip-hop fans who haven’t experienced that world but are nevertheless drawn to the trends it creates.”  

For over 35 years UMI has been the trusted source for teaching materials and inspirational book titles in the African American church market and is the exclusive or semi-exclusive publisher for several different church denominations. They are poised to reach a network of 40,000 churches and 1,500 bookstores with The Guardian Line—a larger audience than that of even Michael’s own Milestone Media.  The Guardian Line will be available to the general market through Diamond Comic Distributors, Inc., the world’s largest distributor of English-language comics and related merchandise.

The Guardian Line includes four separate series (Joe and Max, The Seekers, Genesis 5, and Code) targeting specific age groups. All the stories take place in the fictional New Hope City and feature the three essentials fans have come to expect in a Michael Davis universe: strong African American characters, a multicultural cast (some with extraordinary powers) and a guy named Larry. The focus of each series is the battle between characters chosen to fight evil, in the form of New Hope City’s nefarious nemesis, Steven Dark. While UMI wields its considerable experience to tailor the positive content to fit the needs of its market, Michael and a team of experienced A-list comic creators have crafted a comic universe that will surpass the expectations of seasoned comic readers who may be skeptical of a faith-based series. UMI’s recruiting of the best talent in the comic industry infuses The Guardian Line with the hip legitimacy necessary to connect with young readers and is in character with the company’s reputation for producing graphically superior, relevant content.

The unveiling of The Guardian Line is scheduled for September, 2006. The first series released, targeting the teen segment, will be Joe and Max, based on Michael’s experiences in elementary school.  Well, Michael didn't exactly fight evil billionaires or have a big, buff Guardian Angel to keep him out of trouble, but it would have been really cool if he did. Additional titles will release weekly. The comics will then be released bi-monthly for a total of six issues of each series per year.

The Guardian Line
Launching September 2006
$2.99 per issue

www.TheGuardianLine.com
www.urbanministries.com


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