Over 70 years ago, one man had the answer to increasing
almost any product's sales and literally crushing the
competition.
His name?
Claude Hopkins. And today his advice is even more valuable
than it was during the 1920s.
Over 70 years ago, one man had the answer to increasing
almost any product's sales and literally crushing the
competition.
His name?
Claude Hopkins. And today his advice is even more valuable
than it was during the 1920s.
How A Hidden Psychological 'Trigger' Makes ProspectsPractically Line Up and Beg You To Do Businss With You
By Yanik Silver
Do you remember the stupid beer commercial a few years back
with the tagline "Why Ask Why?" Well, completely unknown to
the ad agency — they had almost stumbled onto a
breakthrough marketing concept.
What does a mafia boss know about marketing?
Lots. Read on to find out…
Do you remember in the movie "The Godfather" when Don
Corleone says, "I’m gonna make him an offer he can’t
refuse"?
Read more on "How To Create Powerful Offers That Drive Your Sales Through the Roof" by Yanik Silver…
Read More...During a recent vacation to Italy I've been watching,
listening and observing how the Italians persuade,
influence and make the sale. It's fascinating and
extremely profitable to study.
First, as tourists we are influenced by recommendations by
someone we perceive as an authority. For starters there's
our guide book. All the major guide books will give you
sleeping recommendations and dining spots. My wife, Missy,
and I brought along 2 books. The Rick Steves guide to
Italy and also Frommers. So if Rick or Frommers says go to
this restaurant we're more likely to go there. Or by
asking the front desk or concierge for a recommendation
we'll take it.
Read more on "Italian Persuasion and Sales Secrets" by Yanik Silver…
Read More...